Back to Brand Explorer

Businesschanging

businesschanging.com

Business Changing's Zac de Silva uses his knowledge and experience to help businesses and business owners to become the best they can be.

light mode Elegant Serif Modern Clean

Images & Assets

OG Image

Businesschanging OG Image

Logo

Favicon

Businesschanging Favicon
Browser Tab

Color Palette

#55688B

Primary

#55688B

#CC1818

Accent

#CC1818

#FFFFFF

Background

#FFFFFF

#333333

Text Primary

#333333

#CC1818

Link

#CC1818

Typography

Font Families

Heading Cormorant Garamond
Body Raleway

Font Sizes

H1 88px
H2 42px
Body 20px

Font Stack

Cormorant Garamond, serif

Components

Button Styles

Spacing & Layout

4px

Base Unit

3px

Border Radius

light

Color Scheme

Brand Personality

Tone

professional

Energy

medium

Target Audience

business professionals seeking growth coaching

AI Brand Prompt

Use this prompt to recreate a similar website style

STYLE OVERVIEW: This brand embodies Elegant Serif and Modern Clean design styles. Classic, professional aesthetic with a modern twist. Clean layouts with sophisticated typography and subtle color accents. COLOR SYSTEM: - Primary: #55688B (steel blue) - headings, section backgrounds - Accent: #CC1818 (vivid red) - links, CTAs, important actions - Background: #FFFFFF - clean white canvas - Text: #333333 (dark gray) - body text and secondary elements TYPOGRAPHY: - Headings: Cormorant Garamond, 700 weight, 88px (h1), 42px (h2) - Body: Raleway, 400 weight, 20px base, 1.6 line-height - Paragraph: Cormorant Garamond, 400 weight, 20px COMPONENTS: - Buttons: 3px radius, solid red fills for primary actions, steel blue for secondary - Cards: 3px radius, subtle drop shadows, white backgrounds - Inputs: Clean borders, 3px radius, red focus states VISUAL EFFECTS: - Subtle text shadows for headings - Hover effects with slight color darkening - Clean transitions with 200ms duration MOOD & AUDIENCE: Professional, sophisticated, growth-oriented. Targets business professionals seeking coaching and development. The design conveys trust and expertise.