Pop

STYLE OVERVIEW: This brand embodies Soft Pop and Neo-Brutalism design styles. A vibrant, modern aesthetic with bold typography and high-energy color contrasts. The design combines playful elements with raw, unpolished edges. COLOR SYSTEM: - Primary: #FFDDDD (soft pink) - background and neutral areas - Accent: #5101FF (vibrant purple) - primary buttons and key actions - Secondary: #BE1E17 (red) - secondary actions - Text: #151515 (black) - high contrast for readability - Link: #FFCB30 (gold) - interactive elements and highlights TYPOGRAPHY: - Font: HKGothic for all text elements - Headings: 19.392px to 319.968px, bold weights for impact - Body: 18px, regular weight, high contrast against background COMPONENTS: - Buttons: 0px radius, flat design, no shadows - Primary: #5101FF with black text - Secondary: #BE1E17 with light text - Cards: 2px radius, minimal styling, high contrast text - Inputs: Flat design, 2px radius, black borders VISUAL EFFECTS: - No shadows or gradients, raw and unpolished look - High contrast between text and background - Bold, unapologetic color blocking MOOD & AUDIENCE: Energetic, modern, and slightly edgy. Targets young professionals who appreciate bold, high-energy design with a touch of playfulness.